Virginia’s story started with her walking into the gym at college and ‘being terrified’ to use the great fitness space now available to her. But that fear didn’t stop her.
Instead she went on to form a strength training community with her fellow students, gained her Personal Training certification and started thinking about an app that could help more ladies feel confident in the gym.
This is her story and the story of Dawn — we got into:
🚀 The Dawn launch and origins of the idea
🤝 Building a real life fitness community and bringing that feel into the Dawn App experience
⚒️ The app development process and life as a student & founder
📈 Fitness market trends and where Dawn will find traction in this growing niche
Along the way, Virginia shares her perspective on personal training, relocating to New York City and the energy it takes to:
launch an app
with a full-time
push hard in the gym
and make great reels along the way
I really enjoyed this one and I have no doubt that Virginia’s going to do great things with Dawn in the near future.
Right now the app is live only at select universities in the US. But as you’ll see in the show, she’s got plans to expand soon!
Follow along for app updates on Dawn’s Instagram and for fitness inspiration on Virginia’s Instagram 💪
Here are the detailed sections of the show:
1:00-6:20: The Dawn launch and origins of the idea
6:20-10:45: Why strength training and the community Virginia built
10:45-17:40: The evolution of the idea and key features for the MVP
17:40-24:40: Differentiating Dawn from other workout trackers
24:41-28:35: Being a Personal Trainer vs Founding a fitness app
28:37-31:23: The App development process with Paralect
31:30-41:34: Launching Dawn as a college student
41:35-45:39: Life in New York City as a founder
45:40-51:39: Life Balance and efficient workouts
51:40-58:30: Sharing the journey and making content
Thanks for watching — shares, comments and reviews are always appreciated!
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